Product Management 4.0 Strategietag

Digitisation has led to a change of paradigm, moving away from simple products towards on-demand services. Product managers are therefore facing new challenges: Customer benefits and experiences on various product issues, customised service offerings, the inclusion of customers into product development. These success factors are entirely new and go far beyond the previous focus on production, quality and functionality.

As a consequence, product managers must think and act in terms of networks, while internal communication with the relevant departments such as management, marketing, sales, product development, production and IT has to be intensified. Networking with external stakeholders – suppliers, service providers, customers – is becoming even more important in the development of new service concepts.

Product management and digitisation

The “Product Management 4.0 Strategietag” is an interactive networking event that will convey the technological, social, economic and organisational aspects of digitisation within the context of product management. Inspiring presentations, workshops and fireside chats will present strategies on how you as a manager can act in digital transformation.

Key topics

  • Digital twin: Setup and benefits
  • Servitisation: From product to service (with use cases)
  • Development methods for digital business models
  • Platform economy
  • Individualisation and customer centricity
  • And much more 

#prom4.0 with Fabasoft

We – Christian Muck, Andreas Dangl and Isabel Stingl – look forward to meeting you at the Fabasoft info stand for interesting discussions on the digital transformation of your company, potential digital twins and the resulting new business models or production workflows.

In the Fabasoft fireside chat, Christian Muck will use customer examples to illustrate how digitisation and automation can lead to more agility in product development, a broader portfolio and better communication with customers:

New business models through the digital expansion of your organisation

  • Digitising project management processes
  • Integrating external partners actively and safely
  • New business models through a broader portfolio of services


Meet the Fabasoft experts

If you would like to prearrange a meeting at Prom 4.0, please send an email message with a proposed time to or

Christian Muck

Key Account Manager

Christian Muck spent several years working in organisation at a manufacturing company. He also worked for different international consulting firms and internationally active system integrators in various management positions, in project delivery, business development and sales. His focus was in the area of manufacturing. In 2019 he joined Fabasoft where together with our customers he will develop innovative and profitable solutions on the basis of digitisation technologies.

Andreas Dangl

Business Unit Executive Cloud Services, Fabasoft

Andreas Dangl is Business Unit Executive Cloud Services at Fabasoft, a leading European vendor of software products for the consistent and efficient handling of electronic documents and business records.
His area of interest lies in increasing the quality and effectiveness of organisations, as well as enhancing their motivation using agile methodologies.