Achieving innovation and success with digital transformation

There’s no reason to be afraid of digital change. Disruptive technologies may be challenging, but they also offer incredible opportunities and possibilities for success. How? Hear all about it from Fabasoft on November 28!

New technologies are providing organisations with the tools they need to focus relentlessly on the needs of their customers. However, deeply rooted internal processes and a lack of agility in the implementation of new solutions and services often prove to be difficult to overcome on the way towards the ultimate “customer experience” and the company success that comes with it.

Ask yourself the following questions for your organisation:

  • Do you already have a new, digital business model in place that focuses on the requirements of your end customers without any compromises?
  • Are you already using artificial intelligence (AI) to this aim?
  • Do you regard “digital disruption” as an opportunity or as a danger?

Unless you are fully satisfied with the answers to these questions, we have the right solution for you:

On November 28, 2018, Fabasoft Schweiz is hosting an exclusive seminar event on the successful digital transformation of businesses, high above the rooftops of Zurich at the CLOUDS restaurant.

The highlights:

Why Artificial Intelligence is a Goldmine to an Organisation
Key Note “Technology” by «The AI Andy Fitze»

Swiss AI luminary Andy Fitze explains how you can turn artificial intelligence from a danger into a goldmine for your business.

Customer-Centricity and Consumer Behavior
Key Note «Customer Experience» by Dr. Wided Batat

This talk will focus on the understanding of how technologies influence the formation of experiential value, helping market actors and practitioners to ensure that the experiences they design create value for their customers. This talk explores digital-physical experiences to gain a more integrated picture of how these experiences create value and help companies in conducting a successful digital transformation.

Design Thinking – Methods and Tools for Innovation
by Fabasoft Fabasoft Digital Transformation Team

Fabasoft’s Michele Esteves, Silvia Steila and Serge Boschloos will highlight ways on how you can use Design Thinking to develop new technologies and innovative solutions – for your company, your customers or your team – to successfully digitise your organisation.


This seminar event will take place in a small, exclusive setting. Together with the topics mentioned above it will also examine your individual questions to the experts. Benefit from the profound know-how of the keynote speakers and the lecturers. Sufficient time is allowed to exchange ideas and gain from networking.

We look forward to your participation!

The speakers:

Dr. Wided Batat

Managing Director, B&C Consulting Group

Dr. Wided Batat is an international expert, speaker, author and eminent professor and researcher in the field of marketing, customer experience, luxury, digital, tourisme and communication. She is a regular consultant for private and international organizations such as UNESCO and United Nations. Dr. Batat is the Managing Director of B&C Consulting Group which is specialized in marketing, new trends, audit and strategy, market research and consumer insights.

Andy Fitze

Co-Founder und Managing Partner, SWISSCOGNITIVE - THE GLOBAL AI HUB

Andy Fitze is a co-founder and CEO of SwissCognitive - The Global AI Hub. He is also Chairman of the Swiss IT Leadership Forum, CEO, Member of the Management Board at ICTswitzerland and Swiss ICT as well as Member of the Strategic Advisory Board & Lecturer at the Bern University of Applied Sciences. Prior to this, Andy was Group CIO at RUAG.
With a passion for intelligent technologies he is advising board level executives in the area of digital transformation and is giving speeches and lectures, for example in Tel Aviv, Zurich, Davos, Brussels or Boston.


09:00 am: Welcoming address and introduction

09:30 am: Key Note Technology: «Why Artificial Intelligence is a Goldmine to an Organisation»

10:00 am: Technology-Execution «Design Thinking – Methods and Tools for Innovation»

10:45 am: Coffee break

11:15 am: Keynote Customer Experience: «Customer-Centricity and Consumer Behavior»

11:45 am: Summary and closing address

12:00 am: Buffet lunch and networking


Klemens Berger, Director Fabasoft Schweiz AG, is available for any further questions or information:

Phone: +41 31 3100-630
Mobile: +41 79 4042-235 



General information on how to get to the event

Please note that driving to Prime Tower may be difficult because of construction work on Hardbrücke. We therefore recommend the use of public transport.

  • Tram 4 to stop “Schiffbau”
  • Bus 33 or 72 to stop “Hardbrücke”
  • Local trains (“S-Bahn”) to railway station “Hardbrücke”
  • If you are travelling by car, please enter the address of the parking garage, “Zahnradstrasse 11”, as your destination in your navigation system.