Graphic designer C has just received an email from executive D. He is asking her to send the latest company image video to facility manager E who will need it for an important customer meeting tomorrow. As luck would have it, the video has recently been updated together with an external agency.
C searches the video on the file server, but she only finds a version that cannot be played on the company-internal video system of the presentation room. As a matter of fact she would really need to work on the flyers for the exhibition that will take place in two weeks and prepare them for printing. But, okay, the video is more urgent.
C starts her video conversion software and loads the video. But before that she has to close all other graphics applications that are running on her computer, otherwise the software would be too slow. Nevertheless, each activity on the video is taking many seconds to process during which C cannot do anything but wait. 45 minutes later, the first version of the video has finally been converted.
C plays it on her computer. Alas, it judders slightly. Where’s the problem? She googles in forums for postings that will tell her whether the new video conversion software she has been using since last week has any known bugs of this kind. Or maybe she has made a mistake during installation or has not yet defined the right settings? She finally finds a lead. Another 75 minutes later, the next version of the video has been converted. It seems to work.
C puts it on a flash drive and brings it to facility manager E. One hour later, executive D calls to ask whether the English video for tomorrow’s presentation is ready. English? But C has converted the German version! Time is running out. The flyers have to wait again. Two hours later the English video is ready and delivered to E. Finally.
The following day, C received a furious call from executive D who wants to know why she has sent the wrong video: The production machines are showing the logos of the customer’s competitors. This is not the video he has released.
C spends much time on her computer to read up on the email conversations that took place with the agency and the colleagues involved in the production of the video. She reads more than 30 emails, but in the end she cannot tell with certainty which version is the final one, who has released it and which modifications have been made in detail.
Three hours later she has to make a call to executive D, admit to all of this and ask him for a review of the video. The customer does not get to see any video.
How easy your life could be with a DAM solution.