The 25 top benefits of Digital Asset Management
As you are reading this article, you probably know about the benefits of Digital Asset Management. But if you still need to convince the stakeholders of your company, the following 25 top benefits of a DAM system may help you with your arguments.
1. Swift searching and finding
Enterprises are holding an enormous number of digital assets. The wealth of information sometimes makes it hard to keep an overview and find the required content as quickly as possible. An accomplished Digital Asset Management system has been specifically designed to search for digital content. Finding the right image is a matter of seconds.
2. Reuse your content
Producing high-quality content is expensive and time-consuming. Only those who use it repeatedly and over the long term can act with commercial viability. The efficient and multiple use of digital content is therefore one of the main reasons for implementing an accomplished Digital Asset Management system.
3. Simplifying internal and external collaboration
Digital Asset Management can significantly contribute to an improved collaboration between internal and external stakeholders. Global teams as well as agencies, suppliers and resellers have access to the content they need and can therefore work more efficiently. It’s a win-win situation for all.
4. Winning back time
To name but a few of the time-saving benefits: Users can go through the available content more rapidly and reuse it easily. Documents are instantly available to be sent in the required format and size. Finding the current company logo is a matter of seconds. Colleagues as well as external partners with the appropriate rights have access to important files. And it all happens without the need of time-consuming communication by email.
5. Straightforward tagging of digital assets
Image, video and audio content can only be found if it has been properly tagged. Nowadays, every Digital Asset Management system has tagging capabilities. The most sophisticated DAM systems even use artificial intelligence (AI) and image recognition to automatically find the right keywords for your image. This really saves you time and hassle!
6. A happy ending for data silos
A Digital Asset Management system is a central and continuously available platform for your digital assets. You no longer need complex storage and solution structures that are spread across different locations and technologies. Search in a single place, any time. And most importantly — find what you are really looking for.
7. Avoiding redundant content
Duplicate content can hardly be avoided unless you use a Digital Asset Management system. A single copying operation is enough to turn an asset into a duplicate. DAM solutions help you limit duplicates to the required minimum. This warrants that content is used efficiently, ensures a consistent brand identity and saves storage space.
8. Easy integration with Web-CMS, PIM & Co.
A Digital Asset Management system is a central platform for your content. It is the hub to which you can easily import content from your IT systems or from which you can export content to your IT systems as well (for example your Web-CMS or PIM). The DAM system has all the interfaces it takes as well as a collection of standard integrations you can use quickly and easily. Your IT department will love it!
9. Control over all data
A good Digital Asset Management system has a sophisticated user and rights management. It is up to you to decide at any time who has access to which content, who may edit, download or only view it. Since every access on content is logged, you can always check who has or has not used your assets. A great tool to find out when content has been used in an inappropriate way or not at all.
10. Self-service for downloads
Your marketing department will particularly like this benefit. Everybody knows the round trips that are caused when someone requests an image from the designer. The company logo or picture needs to be scaled, exported or provided in a different format. A process that is annoying to both parties. With a Digital Asset Management system you can provide so-called download formats which allow users to make these adaptations themselves when they download the files.
11. Searching within documents
You know the feeling: You are absolutely certain that you have read a particular sentence in a particular document. But then you search for it like for a needle in the haystack. A professional Digital Asset Management system is also equipped to let you search in PDF, Word, PowerPoint or other text documents, making the task of working with digital assets much easier.
12. A simple travel through time
Organisations often have to “travel through time”. What did this image look like last year? Who was the last person to edit this video? Questions like these are easy to answer if you are using a professional Digital Asset Management system. No information gets lost thanks to the versioning of content and the logging of activities. What is more, you can easily restore previous versions.
13. Convenient sharing of content
Digital Asset Management makes it easier than ever to share content with others. You no longer need to send large files per email — a simple link is enough. These links are secure and can optionally require a password or be valid for a limited time only. The recipients can preview the content in their web browsers and download the required format only if necessary.
14. Enhancing the quality and efficiency of marketing
Capitalise on Digital Asset Management to standardise your marketing presence. A DAM system ensures that your employees and colleagues only work with logos and content that have been approved. You can also set up workflows, for example to manage the upload, download or approval of assets. As an additional benefit, you have more flexibility to fine-tune your campaign while time to market is considerably reduced.
15. Implementing your individual requirements with full flexibility
Large companies always need to cover individual requirements, use cases and business processes. So, whether you need your own forms, flexible data structures, workflows or API integrations: A sophisticated Digital Asset Management system will certainly help you find the right solution for your requirements.
16. Integrating your creative tools
Digital Asset Management systems offer convenient integrations with many of the tools that your creative staff is working with on a daily basis. They make it easy to use your content in Adobe or Microsoft tools, or to store it there and instantly have it available in your central DAM system.
17. Using digital assets in accordance with licensing terms
Using digital assets in accordance with the relevant licensing terms is critical to the success of your business. Frequently, copyright infringements happen by mistake but are nevertheless costly. With Digital Asset Management you can easily administer all license information and avoid abuse.
18. Saving money on images
When your company is using Digital Asset Management, you no longer need to buy a stock picture showing a sunrise for the 20th time. You simply find one in your media library and use it again. You truly save cash!
19. Improving international collaboration
International companies know the challenges a campaign can entail. Mistakes will likely happen, particularly if many departments that are spread across different locations need to collaborate. Digital Asset Management always provides the right content to support marketing departments across the boundaries of countries.
20. Saving resources in the Cloud
Some Digital Asset Management systems can already be safely operated in a Public Cloud. If you are using such a Cloud-based DAM system, you no longer need to waste your IT resources. All of your assets are in perfect order, continually accessible and safely stored high up in the Cloud.
21. Resolving mistakes quickly
Let’s say you have found a mistake in a particular brochure. You can now trace the mistake back to the original content and correct it there, right at the source. With a sophisticated Digital Asset Management system you can also define target formats for different channels and locations and thereby avoid manual mistakes during editing or converting the content.
22. Reducing stress
Stress often occurs if you lose control over a situation. A Digital Asset Management system gives back control over your digital content. Marketing teams can work under improved conditions.
23. Allowing external partners to collaborate
Digital Asset Management allows for a particularly close collaboration with external partners. Empower your advertising agency to store content in your DAM system. It can, for example, straightforwardly upload assets it has finalised. You will be surprised how positive the effects of using a DAM solution will be in terms of collaboration.
24. A globally scalable system
Store your assets in a Cloud-based Digital Asset Management system and ensure maximum availability, even if the workload is very high. If your company is engaged internationally, you may need to scale your content immediately. Inept systems tend to collapse from a high workload. In the worst case this happens right at the time when the assets are needed most urgently.
25. Reducing the IT department’s workload
Digital Asset Management works just like a “machete of order”. It clears the jungle of versions and duplicates and brings light into the darkness — a blessing for your IT department.
You are not sure whether your organisation really needs a Digital Asset Management system? We know that this decision is not easy.
As long as you work with a very small team or use digital content very rarely you will not need a DAM system yet. The same is true if a simple file-based storage system is adequate for your company and its content activities.
In all other cases, the answers to these 15 brief questions will help you with your decision. Of course you can also get in touch with us to discuss if and how Digital Asset Management can help you. We are looking forward to it!
Digital content such as images, videos, audio or text is at the heart of the communication activities of every successful brand — Read my previous blog post to find out if and how Digital Asset Management (DAM) can help businesses to leverage their valuable assets efficiently and at the highest possible standards: Digital Asset Management — Do You Really Need It?